direct to consumer advertisements
- Guideline or reference source
- FDA www.fda.gov
- Definition
- DTC ads are published in magazines and newspapers that are distributed to a general audience rather than to healthcare providers such as doctors, nurses, and pharmacists. DTC ads can also be broadcast through television or radio. Other types of materials, such as brochures, booklets, or pamphlets distributed to patients, caregivers, or other non-healthcare providers are considered DTC promotions. While many people would think these are ads, they are technically considered a different category, called promotional labeling.
- Abbreviation for
- DTC
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